Roy Zur

Co-Founder & CEO

A serial entrepreneur, Co-founder & CEO of Charm Security, a platform combating scams and human-centric fraud. Previously, he founded and led Cybint (acquired, now ThriveDX) and BARBRI IL, and brings over 20 years of expertise in cyber intelligence, including service in Israel’s elite Unit 8200.

Roy holds degrees in law and business from Tel Aviv University and is a Wharton alumnus in Advanced Finance. He also served as an attorney at the Israeli Supreme Court and is the Founder and Chairman of the non-profit Israeli Institute for Policy and Legislation.