Privacy Policy

Effective Date: October 11, 2026

Last Updated: October 11, 2026

Charm Security Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information which identifies you or can lead to your identification (“Personal Data”) when you visit our website at https://www.charmsecurity.com (“Website”) or submit information through our contact form. This Policy is integrated into and forms part of our Terms of Use (charmsecurity.com/terms-of-use).

1. Information We Collect

When you fill out the contact form on our Website, we may collect the following Personal Data:

  • Name
  • Email address
  • Company name
  • Any additional information you provide in the message field

When you access our Website, we collect technical information about your interaction with our Website. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) as well as other information which relates to your activity on the Website.

2. How We Use Your Information

We use the Personal Data you provide for the following purposes:

  • To respond to your inquiries and provide requested demos.
  • To send follow-up communications regarding our services.
  • To send marketing emails (if you have opted in, with an option to unsubscribe).
  • To analyze website traffic and improve user experience.
  • To enforce our terms and policies and comply with our legal obligations or assistance to law enforcement agencies.

We do not sell your Personal Data for monetary consideration. However, some of the analytics and advertising technologies used on our Website may constitute a “sale” or “sharing” of Personal Data for cross-context behavioral advertising under certain U.S. state privacy laws. You may opt out at any time using the “Your Privacy Choices” link in the footer of our Website. Other than as described in Section 4, we disclose Personal Data only as detailed below:

  • Service providers working on our behalf, and need access to certain Personal Data in order to provide their services to us. These companies include, but are not limited to, cloud storage providers, analytics services, fraud prevention, identity verification providers, etc.;
  • We will transfer, sell or otherwise share your data in case of entering into a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets.
  • We will disclose some data about you if we are requested to do so by government or law enforcement officials.

3. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies, including those provided by third parties, to operate the Website, measure traffic, understand how the Website is used, recognize returning visitors, and support our marketing. These technologies may collect online identifiers, IP address, device and browser information, and information about your activity on the Website.

The third-party providers we currently use for these purposes are Google (Google Analytics and Google Ads), HubSpot, Webflow Optimize, RB2B and Swan. Cookiebot is used to present our cookie notice and to record your choices. A current, detailed list of the cookies set on our Website is available in the cookie declaration accessible from our Website.

You can control these technologies at any time using the “Your Privacy Choices” link in the footer of our Website, and through your browser settings.

4. Your Privacy Choices and U.S. State Privacy Rights

Depending on the U.S. state in which you reside, you may have the right to opt out of the sale or sharing of your Personal Data and of targeted or cross-context behavioral advertising, to request access to or deletion of your Personal Data, and not to be discriminated against for exercising these rights.

To exercise your opt-out, use the “Your Privacy Choices” link in the footer of our Website. Your choice is applied to the browser in which you make it. We also recognize and honor Global Privacy Control (GPC) signals sent by your browser as a valid opt-out request.

To exercise any other right, contact us at privacy@charmsecurity.com. We will not discriminate against you for exercising your privacy rights.

5. Data Retention

We will retain your Personal Data for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined to take into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time.

You can request deletion of your data at any time by emailing privacy@charmsecurity.com.

6. Security Measures

Your personal data is securely processed using systems which implement industry-standard security measures. While we take reasonable precautions, no system is entirely secure, and we cannot guarantee absolute security.

7. Your Rights Under Privacy Laws

Depending on your jurisdiction, you may have the following rights:

  • Access, correction, or deletion of your Personal Data.
  • Object to or restrict Personal Data processing.
  • Data portability.
  • Lodge a complaint with a data protection authority.

To exercise your rights, contact us at privacy@charmsecurity.com.

Please note that these rights are not absolute, and may be subject to the relevant applicable laws, our own legitimate interests and regulatory requirements.

8. International Data Transfers

Please note that our businesses, as well as our trusted partners and service providers, are located around the world. Any information that we collect (including your Personal Data) may be stored and processed in various jurisdictions around the world, for the purposes detailed in this Privacy Policy, including in countries that may not provide the same level of data protection as the country where you reside. In such cases we will ensure that applicable safeguards and legal mechanisms are used to ensure that the transfer is aligned with the applicable data protection laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with a new "Last Updated" date. Continued use of our Website constitutes acceptance of these changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Charm Security Inc.

Email:privacy@charmsecurity.com

Address: 488 Madison Avenue, New York, New York 10022, United States